AI Revolution in Lead Generation: How marta Achieved 25% Conversion

31%

Completion rate per chat

<5 Sek

Response times

24/7

customer advice

Client:

marta GmbH
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Industry:

Service / Care Placement (24-hour care)
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Company Size:

Leading provider in Germany
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Website:

https://www.marta.de
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Qualimero Solution:

AI employee “Theresa” (Sales Assistant)

Executive Summary

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Marta was looking for a better and more sales-driven customer support solution than a conventional chatbot, which was unable to generate leads.

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These challenges led to a partnership with Qualimero to implement a more advanced AI solution. The AI worker, Theresa, was specifically developed to be integrated into Marta's CRM and workflows to convert customer interactions into qualified leads. The implementation of Theresa resulted in a qualification rate of 31% within just one month.

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Thus, Theresa quickly became the most successful and cost-effective marketing channel for Marta.

marta: Delivering Compassionate 24-Hour Care

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marta is a leading German provider specializing in the placement of professional 24-hour caregivers. They connect families directly with vetted, independent care professionals to ensure seniors can live with dignity at home. Personalized guidance, full cost transparency, and rapid placement (often within 3–5 days) are at the core of their offering.

The Challenge

Untapped Lead Potential from an Ineffective Chatbot

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Although marta deployed modern tools—including a ChatGPT-based chatbot—the solution hit its limits. It could handle simple queries but led to frustrating customer experiences. The core issues were:

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No Lead Generation: The chatbot couldn’t identify or qualify valuable inquiries as potential leads, leaving revenue on the table.
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Lack of Integration: It wasn’t tied into marta’s CRM and sales workflows, preventing a seamless hand-off of qualified leads.
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Unsatisfactory Interactions: Typical chatbot shortcomings meant complex questions or requests for detailed advice went unmet.

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marta needed more than just message handling; they required a system that actively converts interactions into qualified leads and supports the sales process end-to-end.

Why Qualimero

From Question-Answer Bot to Sales-Driven AI

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marta sought a sales-oriented solution that not only communicates but also generates leads and integrates seamlessly into existing CRM and sales processes. Standard chatbots fell short—but Qualimero’s AI employees could:
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Actively qualify prospects during conversations
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Trigger downstream sales workflows automatically
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Be trained on marta’s specific services and processes
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Ensure reliable, hallucination-free interactions

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These capabilities—and Qualimero’s rapid implementation—sealed the partnership.

The Solution

Theresa Sales Assistant

Lead-Qualifizierung aus Chats

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Theresa erkennt potenzielle Leads in Kundeninteraktionen und qualifiziert diese aktiv anhand definierter Kriterien. Dies führte schnell zu einer beeindruckenden Qualifizierungsquote von 31% pro Chat

Efficient Lead Nurturing

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She proactively answers open questions about 24-hour care, delivers relevant information, and builds trust to boost conversion likelihood.

24/7 Availability & Instant Responses

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Theresa ensures every inquiry is answered in under 5 seconds, day or night, elevating customer satisfaction and service quality.

Valuable Data Insights

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By collecting and analyzing interaction data, Theresa provides marta with actionable insights into customer needs and preferences—enabling continuous service and marketing optimization.

We were looking for a solution to generate more and cheaper leads. Qualimero's AI workers use customer interaction effectively to generate leads significantly more cheaply and with higher quality than we are used to from the market standard.

Fynn Minden

Marketing

The Results

50 % Reduction in Cost per Lead

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Compared to other channels, marta halved lead-acquisition costs by converting conversations directly into qualified inquiries.

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High Qualification Rate

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With 31 % of chats yielding qualified leads, lead quality and sales efficiency improved markedly.

Symbolischer Raketenstart für den schnellen und nachhaltigen Erfolg von Qualimero im Bereich KI-gestützte digitale Mitarbeiter.

Top Marketing Channel

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Theresa quickly became marta’s most effective personal marketing channel.

Improved Customer Experience

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24/7 coverage and sub-5-second responses delivered the information prospects needed when they needed it—boosting satisfaction.

Data-Driven Optimization

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Insights from Theresa fuel ongoing enhancements to marta’s offerings and processes.

Conclusion

Successful Transformation of marta’s Lead Generation

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By implementing Qualimero’s AI employee Theresa, marta evolved from a simple chatbot to an intelligent, sales-driven customer interaction platform. The ability to qualify leads on the spot and convert inquiries into valuable prospects led to a 50 % reduction in cost per lead and established Theresa as marta’s top marketing channel.

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This case study demonstrates how Qualimero’s AI solutions unlock hidden potential in customer communications and drive measurable sales success.