50% Reduction in Cost per Lead with AI Employee Theresa
Learn how marta reduced lead costs by 50% with Qualimero's AI employee Theresa and achieved a 31% qualification rate per chat.
Customer:
marta GmbH
Industry:
Service / Care Placement (24-Hour Care)
Company Size:
Leading Company in Germany
Website:
https://www.marta.deSolution Used:
AI Employee Theresa (Sales Assistant)
marta was looking for a better and more sales-driven customer support solution than a conventional chatbot that could not generate leads. These challenges led to a partnership with Qualimero to implement a more advanced AI solution.
AI employee Theresa was specifically developed to integrate into marta's CRM and workflows and convert customer interactions into qualified inquiries. The implementation of Theresa led to a qualification rate of 31% within 1 month.
Theresa quickly became the most successful personal marketing channel for marta.
marta is a leading company in Germany specializing in the placement of so-called 24-hour care. They connect families directly with vetted, self-employed caregivers to enable seniors to live a dignified life in their own home. Personal consultation, full cost transparency, and fast placement (often in 3-5 days) are at the center of their offering.
Although marta was already using modern tools, including a ChatGPT-based chatbot, the company hit its limits. While the chatbot could answer simple inquiries, it often led to frustrating customer experiences. However, the core problem was:
A solution was missing that not only manages customer interactions but actively converts them into qualified leads and supports the sales process.
marta needed more than just a question-and-answer bot; they were looking for a sales-oriented solution that generates leads and integrates seamlessly into existing CRM and sales processes.
Standard chatbots failed at this task. Qualimero impressed with its AI employees' ability to not only communicate but also actively qualify and initiate sales processes.
The ability to train the AI specifically on marta's services and workflows and ensure reliable, hallucination-free interactions was the deciding factor for the partnership. The rapid implementation capability was another plus.
Theresa recognizes potential leads in customer interactions and actively qualifies them based on defined criteria. This quickly led to an impressive qualification rate of 31% per chat.
Theresa proactively answers open questions from potential customers, provides relevant information about 24-hour care, and thus promotes trust and conversion probability.
Theresa ensures that inquiries are answered around the clock in under 5 seconds, which increases customer satisfaction and service quality.
Theresa collects and analyzes data from interactions and provides marta with valuable insights into customer needs and preferences. This enables continuous optimization of services and marketing processes.
“We were looking for a solution to generate more and cheaper leads. Qualimero's AI employees effectively use customer interaction to generate leads significantly cheaper and with higher quality than we are used to from the market standard.”
Fynn Minden
Marketing, marta
Compared to other marketing channels, marta was able to halve the cost per lead, as Theresa efficiently converts customer interactions into qualified inquiries.
With a qualification rate of 31% per chat, Theresa identifies potential customers very effectively and increases lead quality.
Theresa developed into the most successful personal marketing channel for marta in a very short time.
Thanks to 24/7 availability and response times under 5 seconds, customer satisfaction is increased and prospects immediately receive the information they need.
The insights gained through Theresa enable marta to continuously improve their offerings and processes.
Through the implementation of AI employee Theresa from Qualimero, marta made the leap from a simple chatbot to an intelligent, sales-driven customer interaction solution.
The ability to not only answer customer inquiries but actively qualify them and convert them into valuable leads led to a drastic reduction in lead costs by 50% and established the AI as the top marketing channel.
This case study impressively shows how Qualimero's AI solutions help companies unlock untapped potential in customer communication and achieve measurable sales success.
