7x Higher Conversion Rate: How Gartenfreunde Scaled with AI Employee 'Kira'
Gartenfreunde mastered the challenge of seasonal inquiry peaks and massively increased conversion rates by implementing the AI employee Kira.
Customer:
Gartenfreunde
Industry:
Retail / E-Commerce (Garden & Wellness)
Company Size:
Specialized online retailer for high-quality garden houses
Website:
https://www.garten-freunde.deSolution Used:
AI Employee 'Kira' (Product Consultation & Sales Assistance)
Garten-Freunde.de, a leading online specialist retailer for high-quality garden and wellness products, faced up to 50 consultation-intensive inquiries per day during peak season, which had to be handled by a single sales employee. High product complexity, a low online conversion rate, and unused upselling potential slowed growth.
With the introduction of Kira, Qualimero's AI employee trained on Gartenfreunde's specific expert knowledge, these challenges were mastered. Kira guides customers 24/7 through the complex product catalog, answers standard questions automatically, and specifically suggests suitable accessories.
GartenFreunde is a specialized provider for demanding and consultation-intensive projects around the house and garden. The assortment includes over 8,000 products, including high-priced and individually configurable garden houses, saunas, and carports from renowned brands. The company targets customers who value detailed expert advice to make the right purchase decision for often four- to five-figure investments.
Gartenfreunde faced five central challenges:
Kira analyzes customer needs in dialogue (e.g., 'How many people is the sauna for?') and delivers highly precise product recommendations based on trained expert knowledge.
Kira systematically suggests suitable accessories and meaningful extensions, thereby increasing the average basket value.
Immediate, fully automated answering of frequently asked questions about products, delivery, and service – around the clock.
Kira learns with every interaction and continuously refines her answers, always within the scope of the defined knowledge.
“Our customers invest a lot of money and rightly expect excellent expert advice. Qualimero convinced us because their AI is trained exclusively on our expert knowledge, thus replicating the quality of our advice 1:1 digitally. The promise of a fast, smooth implementation made the decision easy for us.”
Malte Obst
CEO, Garten-Freunde
65% of recurring inquiries are now handled fully automatically by Kira.
6x ROI and 7x higher conversion rate for customers interacting with the AI.
45% click-through rate on product recommendations highlights the high relevance of the AI advice.
By strategically implementing the AI employee Kira from Qualimero, Gartenfreunde successfully mastered its central challenge – scaling high-quality, consultation-intensive customer support. The automation of a large portion of inquiries, the proven high quality of AI responses, and the smooth implementation underscore Qualimero's capabilities. Gartenfreunde benefits from massive efficiency gains, significant ROI, and an improved customer experience.
