How Drink & Paint Automated Its Onboarding with Paul and Reduced Support Team Workload by 70%
15x
Return on Investment
80%
Automation of the Onboarding Process
70%
Reduction of Support Team Workload
Client:
Drink & Paint
Industry:
Event Management / Creative Events
Company Size:
Innovative event company
Website:
Solution Used:
Digital employee “Paul” (Artist Manager)
Drink & Paint, a creative event company that blends art and entertainment, was looking for a more efficient way to onboard artists and suggest suitable venues for their events. With the help of Qualimero, a digital worker was integrated via WhatsApp, automating the onboarding process and instantly recommending suitable event locations to artists.
The result: faster processes, higher artist satisfaction, and smoother event organization.
Drink & Paint delivers a unique event experience in a relaxed atmosphere: participants create their own artwork under professional guidance and connect with like-minded peers. Success is driven by seamless organization, inspiring instruction, and a touch of local hospitality.
Rapid growth created bottlenecks in artist onboarding:
Drink & Paint urgently needed a faster, more efficient, and scalable solution to integrate new artists seamlessly.
After evaluating multiple options—from basic chatbots to specialized tools—Drink & Paint chose Qualimero for:
“We wanted to give our artists a great experience from day one. Manual coordination was just too slow. Qualimero let us automate the process over WhatsApp and instantly suggest suitable venues—exactly what we needed.”
Paula Mesch, Operations Manager, Drink & Paint
Paul engages new artists directly via WhatsApp, gathering key details such as location, availability, and artistic preferences.
Based on collected data, Paul matches artists with available event locations from the database and automatically proposes the best fits.
For complex requests or special requirements, Paul hands off the conversation to a human agent without any information loss.
Paul manages invitations, confirmations, and reminders—freeing the team to focus on high-value strategic and creative work.
Svittlana Witt
Founder
The automation delivered by Paul generated a 15-fold return on investment.
By implementing digital worker Paul from Qualimero, Drink&Paint has shown how targeted automation can eliminate operational bottlenecks and lead to significant business success.
The ability to automate 80% of artist onboarding while increasing artist satisfaction through quick, suitable location suggestions resulted in a remarkable 15x ROI.
This case study impressively demonstrates how Qualimero's AI solutions can solve specific challenges in the event industry and help companies work more efficiently and better manage their partners.
