97% of Product Consultation Automated with AI Employee Flora

Learn how Neudorff automated 97% of product consultation with Qualimero's AI employee Flora and reduced costs per consultation by 99%.
97%Accuracy in Product Recommendations
-99%Cost Savings
<5 SecAverage Response Time

Customer:

Neudorff GmbH

Industry:

Retail / E-Commerce Garden Supplies

Company Size:

Leading Provider of Garden and Plant Care Products

Solution Used:

AI Employee Flora (Product Consultation)

Executive Summary

Neudorff, a leading provider of garden and plant care products, faced the challenge of digitizing and scaling its high-quality product consultation while simultaneously reducing costs and improving consultation quality.

The high frequency of recurring inquiries overwhelmed the service team, while complex legal requirements placed high demands on consultation accuracy.

Through the implementation of AI employee Flora from Qualimero, Neudorff was able to master these challenges. Flora, specially trained for product consultation, achieved impressive results: 97% accuracy in product recommendations, an average response time of under 5 seconds, and cost savings of 99.2% per chat.

Neudorff GmbH

Neudorff: Leading Provider of Garden and Plant Care Products

W. Neudorff GmbH KG is an established and leading manufacturer of environmentally friendly products for plant care and plant protection. With a broad range, Neudorff caters to both hobby gardeners and professional users and successfully distributes its products through various channels, including e-commerce. High consultation quality and customer service are central components of the brand identity.

The Challenge

Managing High Inquiry Frequency and Consultation Complexity

Neudorff faced the following problems:

  • High Inquiry Volume: The service team was overwhelmed by recurring inquiries and could not scale.
  • Consultation Complexity: Strict legal requirements demanded high accuracy to avoid legal risks.
  • Technical Integration: Existing systems had to be seamlessly integrated without disrupting ongoing operations.
  • Competitive Pressure: Standard WhatsApp solutions did not provide real relief, as manual post-processing was still necessary.
Why Qualimero

Why Qualimero – and not just any AI solution?

Neudorff evaluated various automation approaches and chose Qualimero because:

  • Done-for-You Approach: The Qualimero team took over the complete training and integration project.
  • Regulatory Compliance: Specialized AI models were trained to comply with legal requirements.
  • Partnership Support: Continuous consultation and fast response times throughout the project.
What particularly convinced us about Qualimero was the complete service – from data preparation to go-live. This allowed us to focus on our core business.

– Julia Ameling, Marketing, Neudorff

The Solution

Flora Product Advisor

Flora AI Product Advisor by Qualimero in action at Neudorff

97% Hit Rate in Product Consultation

Flora analyzes incoming inquiries based on extensive product data and customer history to suggest the right solution in 97% of cases. She continuously learns from every dialogue and thus continuously increases her hit rate.

Upselling in Over 21 Product Categories

Thanks to AI-powered product recommendations, Neudorff increases sales in various categories. Flora immediately recognizes cross-selling potential and recommends suitable additions – without additional personnel costs or complex workflows.

Application Support for Dosage and Combination Recommendations

Neudorff customers receive not only product tips but also clear instructions for proper application and sensible product combinations. This promotes satisfaction and minimizes follow-up questions or misapplication.

Real-Time Image Analysis for Pest and Disease Diagnosis

With just one photo, Flora identifies pests and diseases and immediately recommends suitable products. This function replaces time-consuming manual diagnoses and ensures fast, targeted assistance.

Flora, our AI employee, is revolutionizing our product consultation. She combines our expertise with AI efficiency and offers our customers excellent consultation quality and customer service around the clock.

Neudorff GmbH Logo
Michael Horn

Michael Horn

Head of Digital, Neudorff

The Results

97% Automation Rate

Within a few weeks, Flora automatically handled 97% of all consultation processes and significantly relieved the service team.

99.2% Cost Savings per Chat

Through AI deployment, average costs per consultation dropped by an impressive 99.2%. These savings allow Neudorff to invest the budget differently and increase profitability.

Neudorff Results with Qualimero AI

Significant Revenue Increase Through AI Upselling

Automatic upselling in 21 categories led to a significant increase in average order value.

Significant Relief for Customer Service Team

The customer service team was significantly relieved and can focus on more complex inquiries. The image recognition function drastically shortened processing time for pest inquiries.

100% Customer Satisfaction

All surveyed users rated Flora's consultation as precise and helpful. This consistently positive feedback underscores the acceptance and value of the solution.

Conclusion

Qualimero convinced Neudorff through the combination of:

  • Fast Go-Live: Implementation in under 3 weeks without operational interruption.
  • Maximum Efficiency: Automation of 97% of consultation processes.
  • Cost Efficiency: Reduction of consultation costs by 99.2%.
  • Excellent Support: Partnership-based, comprehensive service throughout the entire project.
  • Measurable ROI: Significant revenue increase through upselling and significant relief for the service team.

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