97% Automation of Product Consultation

How Neudorff is revolutionizing its product consultation with digital worker Flora, reducing costs per consultation by over 99%.

97%

Accuracy in Product Consultation

-99%

Cost Savings

<5 Sec

Average Response Time

Client:

Neudorff GmbH


Industry:

Retail / E-commerce Garden Supplies

Company Size:

Leading provider of garden and plant care products

Website:

www.neudorff.de

Solution Used:

AI employee “Flora” (Product Consulting)

Executive Summary

Neudorff, a leading manufacturer of garden and plant care products, sought an innovative solution to digitize its product consultation and reduce costs. The challenge was to scale high-quality customer service while improving consultation quality. Neudorff found the answer in implementing the AI coworker Flora.

In collaboration with Qualimero, Neudorff introduced Flora, specifically designed for product consultation.

The integration of the AI coworker into product consultation led to positive results:

  • 97% accuracy in product recommendations through AI-supported consultation
  • Average response time under 5 seconds
  • Cost savings of 99.2% per chat
  • Significant increase in customer service efficiency
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Introduction to Neudorff and Their Business

W. Neudorff GmbH & Co. KG is an established, leading manufacturer of environmentally friendly plant-care and crop-protection products. With a broad portfolio, Neudorff serves both hobby gardeners and professional users, successfully distributing its products through multiple channels—including e-commerce. High advisory quality and outstanding customer service are core elements of the brand identity.

The Challenge

Managing High Inquiry Volume and Consultation Complexity

Neudorff faced these key obstacles:

  • High Inquiry Volume: The service team was overwhelmed by recurring questions and couldn’t scale.
  • Consultation Complexity: Strict legal requirements demanded extreme accuracy to avoid compliance risks.
  • Technical Integration: Existing systems needed seamless embedding without disrupting ongoing operations.
  • Competitive Pressure: Standard WhatsApp solutions offered no real relief, since manual follow-up remained necessary.

Why Qualimero

Top-Tier Advice, Cost Efficiency, and a Done-for-You Approach

After evaluating various automation strategies, Neudorff chose Qualimero because:

  • Done-for-You Model: Qualimero’s team handled the entire training and integration project.
  • Regulatory Compliance: Specialized AI models were trained to meet all legal requirements.
  • Collaborative Support: Ongoing consulting and rapid response times throughout the project.
“What really convinced us about Qualimero was the full-service approach—from data preparation to live launch. It let us focus entirely on our core business.”
Julia Ameling, Marketing, Neudorff

The Solution

Flora Product Consultant

97 % Accuracy in Product Consultation

Flora analyzes incoming inquiries using extensive product data and customer history, recommending the right solution in 97 % of cases. She continuously learns from every interaction to further improve accuracy.

Upselling Across 21 Product Categories

Through AI-driven recommendations, Neudorff boosts sales across multiple categories. Flora instantly spots cross-sell opportunities and suggests complementary items—without extra headcount or complex workflows.

Application Support for Dosage & Combination Advice

Neudorff customers receive not only product tips but also clear instructions for proper use and effective product combinations, reducing follow-up questions and misuse.

Real-Time Image Analysis for Pest & Disease Diagnosis

With a single photo, Flora identifies pests and diseases and immediately recommends suitable products. This feature replaces time-consuming manual diagnoses and delivers rapid, targeted assistance.

Flora, our AI co-worker, is revolutionizing our product consultation. She combines our expertise with AI efficiency and offers our customers excellent consultation quality and customer service around the clock.

Michael Horn

Head of Digital

The Results

97 % Automation Rate

Within weeks, Flora handled 97 % of all consultation processes automatically, significantly freeing up the service team to focus on complex cases.

99.2 % Cost Savings per Chat

AI deployment reduced average consultation costs by an impressive 99.2 %, allowing Neudorff to reallocate budget and increase profitability.

Symbolischer Raketenstart für den schnellen und nachhaltigen Erfolg von Qualimero im Bereich KI-gestützte digitale Mitarbeiter.

Substantial Revenue Growth via AI-Powered Upselling

Automated upselling across 21 categories led to a notable rise in average order value. The extra revenue multiple-times offset the AI investment.

100 % Customer Satisfaction

The service team was relieved of routine tasks and could concentrate on complex inquiries. Flora’s image-recognition capability drastically cut handling times for pest requests.

100 % Positive User Feedback

All surveyed users rated Flora’s advice as precise and helpful—underscoring the solution’s acceptance and value.

Conclusion

Neudorff’s Success and the Future with Qualimero

Qualimero won Neudorff over by delivering:

• Rapid Go-Live: Implementation in under three weeks with zero downtime.

• Maximum Efficiency: Automation of 97 % of consultation processes.

• Cost Savings: 99.2 % reduction in consultation costs.

• Outstanding Support: Hands-on, partnership-driven service throughout the project.

• Measurable ROI: Significant revenue uplift from upselling and major relief for the service team.

This case study clearly demonstrates how Qualimero’s AI solutions empower companies to tackle complex, high-volume customer consultations, boost profitability, and deliver exceptional service.

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